MSc Digital Marketing

Overview

A taught master's in digital marketing delivered at the Hendon campus through blended online and face-to-face teaching, with a capstone research project and an optional 12 month professional placement.

Highlights

• Consumer Psychology and Decision Making
• Digital Analytics and Performance Marketing
• Global Marketing Management and Digital Strategy
• Capstone Research Project (all listed as compulsory)

Entry requirements

Academic

UK: normally a 2:2 in any discipline. International: a 2:2 or above in marketing, communications or a business-related field, or an equivalent professional qualification, or extensive marketing experience (may require a GMAT of 550 or above and/or an interview).

English language

IELTS 6.5 overall with a minimum of 6.0 in each component. Also normally Grade C GCSE English or an equivalent qualification.

Applicants from Pakistan

Pakistan page: 2:2 honours or above is a 4-year BA/BSc with a minimum 2.5 GPA (scale not stated), or MA/MSc 2nd Division (minimum 62.5% after a 2-year BA/BSc). 2:1 or above is a 4-year BA/BSc with a minimum 3.0 GPA, or MA/MSc 1st Division (above 75% after a 2-year BA/BSc). Source

Working after you graduate

Bachelor's and master's graduates on a Student visa may apply in the UK for the Graduate visa: two years if applying by 31 December 2026, or 18 months if applying on or after 1 January 2027.

Checked on 10 October 2026. Official source.

Scholarships for this course

• Alumni Postgraduate AwardReduction of up to 20% of the tuition fee, or 40% for most Arts and Creative MA courses
• Chevening ScholarshipsTuition fees, monthly living stipend, economy return flight, arrival and departure allowances and visa application cost
• Commonwealth Master's ScholarshipsFull tuition fees, return airfare, monthly stipend of GBP 1,712 (GBP 2,000 in the London area) and a study travel grant